Nintendo Wii for Women in the UAE Essay Example | Topics and Well Written Essays - 2500 words

Nintendo Wii for Women in the UAE - Essay Example This paper believes that Nintendo Wii should find a new market, especially in a foreign market where it is not doing well yet. This paper presents a marketing plan for introducing Nintendo Wii to women in the United Arab Emirates (UAE). The situation analyses will provide the information on why Emirati and non-national women are attractive new market segments for Nintendo Wii. SITUATION ANALYSIS This section will analyse the strengths, weaknesses, opportunities, and threats to Nintendo Wii. SWOT Analysis Strengths It is believed that Nintendo President and Director Satoru Iwata is a company strength because he has turned the company around with his support for innovations like Wii and DS (Schilling 2009). He is also a hardware innovator, which makes R&D in Nintendo a core competency also of Nintendo. Another company strength is its wide array of creative products. The company has led the video games industry since 2007, because of its intuitive and socially attractive games. Since 20 07, Nintendo has regained its top 1 market status because of â€Å"rethinking video gaming, making it more social, more intuitive, and physically engaging† (Deshpande and Chua 2008, p.22). Nintendo Wii has become a blockbuster product, because of its ability to physically engage players, embedding them into the gaming experience in intuitive ways. Nintendo has a strong multinational video gaming brand since its Mario Brothers times. With its phenomenal Wii and DS consoles, quality and creative gaming experience is already equated with Nintendo. This brand equity can easily spill over to other markets. Weaknesses Nintendo’s weakness is inventory shortage for its leading products Wii video game console and DS handheld... Center of discussion in this paper is Nintendo Wii and DS, the company's blockbuster products in the beginning of the twenty-first century. In 2006, Nintendo's revenues are $5 billion, but a year after that, it jumped to $9 billion, a rise of 80%. From 2006 to 2009, revenues have risen from $5 billion to $18 billion, which means that sales increased by 260%. For the past two years, however, sales are dipping as Wii, DS, and Dsi are approaching market saturation in the United States. In 2011, Nintendo sold 4.5 million Wii units, which is a far cry from its 2007 sales of 7 million-strong units, and which translates to a drop of 35%. This is not surprising also because of the short product lifecycle of video games consoles and gaming software, where new products, hardware and software alike, are produced every two to three years, sometimes even less. This paper believes that Nintendo Wii should find a new market, especially in a foreign market where it is not doing well yet. This paper presents a marketing plan for introducing Nintendo Wii to women in the United Arab Emirates (UAE). The situation analyses will provide the information on why Emirati and non-national women are attractive new market segments for Nintendo Wii. The main target markets are Emirati women, although other women are included. The Emiratis continue to have a conservative culture that keep women inside their homes, which hamper women's education, employment, and even exercise opportunities.

Ethics and Corruption at News International Essay - 3

Ethics and Corruption at News International - Essay Example d in 2005 when Clive Goodman wrote an article at News of the World stating that a member of the Royal Family, Prince William borrowed a portable editing suite from Tom Bradby, a correspondent from ITV. There were no other people who were aware of it except for Prince William and Tom Bradby and figured it was likely that their voicemails must have been illegally tapped. An investigation followed headed by Deputy Assistant Commissioner of the Metropolitan Police that led to search of News of the World London office where they found voice mail accounts belonging to Prince William’s aides that included Jamie Lowther-Pinkerton. Clive Goodman and his associate Glenn Mulcaire were later arrested by the Metropolitan Police and were charged with tapping the telephones of the royal family which is a criminal offence under section 79 of the  Regulation of Investigatory Powers Act 2000 (The National Archives). Both plead guilty of the charge and were sentenced to four and six months in jail. During a July 2011 investigation, it was revealed that the phone tapping were not only limited to the Royal Family and other public figures but also included the relatives of the murdered schoolgirl Milly Dowler and the victims of the July 7 London bombings. The Metropolitan Police also estimated that there may be 4,000 possible targets from the documents they seized from News of the World Today (BBC News 2011a) Further investigation revealed that moneys were paid to police between  £20,000 to  £30,000 in exchange for information that News International would published as confirmed by a former Scotland Yard chief (Chapman 2011). These incidents of phone tapping and police bribery revealed the extent of unethical practice in the journalism industry in the UK that resulted in a public outcry against New International’s insensitivity for the already aggrieved victims of crimes and its total disregard of ethical propriety in obtaining information. The News International case also